In order to ensure your website's success, it is important not only to have a strategy in place but also implement the tactics necessary for SEO. Our Cambridge SEO agency has extensive experience with both drawing up and implementing successful strategies that will help your site grow in organic traffic as well as generate more conversions.
With SEO, one of the most important aspects is meta data. Meta Data can be used to help with your website's ranking in search engine results pages (SERPs) by including keywords and phrases that are relevant to your company or
site content.
Meta tags include information about a page such as title, author name, description, keywords etc., which helps crawlers index it correctly on SERP listings so searchers find what they're looking for more easily when searching online
A complete seo strategy includes implementing these basic but essential elements: keyword research tools like Google Adwords Keyword tool; sitemap creation and submission; proper optimisation of all webpages according to best practices guidelines