Corsto Web Design Logo

Gaining Customers With Google: How PPC Works

Author: Corsto Blog Team
August 11, 2021

Google text ads are a great way to reach customers and generate new leads. They work by matching your ad with the search query the customer has typed into google. What this means is that when someone searches for "electronics" you could have an ad show up saying "we sell electronics". You can even tailor your ads to appear for specific locations, like London or even locally such as Royston. The best part of all though is that Google text ads are very affordable and can cost as little as £0.02 per click!

Google Text Ads: A Great Way To Reach Customers And Generate Leads

The goal of Google's marketing platform-Google AdWords-is to help businesses drive more traffic to their website through advertising on Google. Google's text ads are a great, relatively inexpensive, way to reach more people who might be interested in your products and services.

In essence, Google uses an auction process to match up ads with the search queries that potential customers have typed into Google. The winning ad gets displayed on top of the search results next to some organic (non-paid) search results. When a potential customer clicks on your ad, they are taken to your website, which could be anywhere on the internet. For example: if you own a cycling shop in London and have an AdWords campaign running for "London cycling" with your phone number leading to it then when someone searches for "london cycling" they see your ad on the search results page:

This can lead to a new customer for your shop, or it could just be more information for someone who is already interested in what you have to offer. Either way, ads are a great way to get more visitors to your website, and that's why businesses love them.

The goal of Google's marketing platform-Google AdWords-is to help businesses drive more traffic to their website through advertising on Google

Google's marketing platform-Google AdWords-helps businesses of all sizes to promote their products and services. Google's Marketing Platform helps businesses drive more traffic to their website through advertising on Google. Its goal is to help businesses gain customers by helping them advertise their business through text ads, in display ads or with conversion tracking.

Google's Marketing Platform is a pay-per-click (PPC) network, which means that companies only pay for people who actually click on their ads. Google AdWords is also competitive, meaning that the higher you set your bids, the more likely it is that you'll appear at the top of Google search results. This could mean a better position and higher conversions.

image of a 3d rendered Google Logo for PPC

To manage your Google AdWords campaign, you can log into the Google AdWords dashboard. From here you can edit your text ads, display ads and conversion tracking. To get started with a new campaign, create an account on the Google ad manager Account Homepage. You'll first choose your business type and language. After that, you'll be prompted to fill in information about your business and website.

This will help Google AdWords figure out the topics it should display ads for and what text the ads should have. You can then create a new campaign by selecting keywords related to your business or product before targeting who you want to see your ad. There are two main ways to do this: by demographics or interest.

Once you've selected your target audience, you'll choose a set of keywords related to your business and enter bid amounts for each keyword. Google will automatically suggest an amount that it believes will bring the most conversions at the lowest cost per click. You can change these numbers later on if you want.

When you're done, Google will show your text ads to the people who have shown interest in the keywords that are paired with your ad's topic and display it on search engine results pages (SERPs) when users search for one of those keywords.

A summary of gaining customers with Google Adwords

Google's marketing platform-Google AdWords-helps businesses of all sizes to promote their products and services. PPC networks like Google allow companies only pay for people who actually click on the ads, which is a good thing because it means you'll be able to focus your budget more efficiently. The goal of the Google Marketing Platform is to help businesses gain customers by helping them advertise their business through text ads or with conversion tracking. Whether you're running an online business or have a brick-and-mortar location, these behavioral neuroscience principles can work for you when driving traffic into your marketing funnel and converting casual visits into sales. Let us know if any of this sounds intimidating and we'd be happy to partner with you in creating a stellar SEO or marketing campaign.

For more information on how to use Google AdWords to your best advantage get in touch we are only a phone call away 01763 259590.

Now’s the time

Get In Touch

Call 01763 259590 or fill in the contact form
Follow Us Today!
Corsto Web Design Logo
Corsto Web Design Ltd
Company number: 10425785
VAT Number: GB307369203
Why Choose Us?
Being a Digital Agency with a strong eye for detail, we ensure that we deliver bold, striking and colourful designs. With your new website, we aim to leave the internet in a better state than before. Reach out to us or visit us at one of our Web Design offices in Cambridge and Essex.
Philip Smith

Philip Smith

Typically replies within 5 minutes

I will be back soon

Philip Smith
Hey there 👋
How can I help you?
Start Chat with:
chat