Company Branding

Branding and Identity

Your company branding is the single most important element of your marketing strategy – it’s the life, breath and soul of your company.

Your company branding is what identifies your company, your product or services, your company ethos and the way you work. It can even identify you as an individual. No one can touch, see, hear or smell your brand. But they sure as hell can recognise it and know it.

Your brand will help shape your customers’ perceptions of your company, your products or services and those who work within it. Your company brand, if well thought out, professionally designed and consistently maintained and promoted, will give you a critical edge over your
In short …

… your company brand matters

In business, nothing stands still. Your brand is the same. As your world and your customers evolve, then so must your brand. It needs attention. Like all growing things, it needs nurturing. Our brand identity service will help create and, critically, maintain your brand as owning its
rightful place in your market.
Now’s the time
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Creative Stages of Branding

We’re Corsto, and we’re a global branding agency. We use research, analysis, thoughtful and innovative design. We’re lateral thinkers, visual explorers, creative dreamers, technical abstractionists, humorous, warm people who take professional delight in challenging the boundaries to create amazing branding ideas that work. We present these to you in a format to which you can easily refer. These are your branding guidelines.

Brand Typography

The visual element of your brand style guide - or brand book. Your brand typography is more than your brand font or typeface. It ensures your written copy is easy to read and aligns your messaging with your brand personality.

Your Brand Colours

84.7% of consumers define colour as the primary reason for buying a specific product. Colours are an intrinsic part of our day-to-day experience. We take them for granted. But we should never underestimate the importance of colour and how we emotionally respond to its various hues and shades. Choosing your brand colour palette will be a key element of your branding strategy.

Consistency in Company Branding

Brand consistency is vital. Chopping and changing elements of your branding; tweaking your logo to fit with this or that medium; fiddling with your font – all these and other branding ‘sins’ will decimate the effectiveness of your branding strategy. Consistent representation of your brand will steadily but reliably reinforce your brand identity in the minds of your target audience. You will solidify your brand recognition – rendering it immovable and irresistible.

Building your Brand Strategy

As a branding company, we’ll need more from you than a few bullet points of what you want to achieve. It takes time, effort and emotional intelligence to create a brand strategy that works. To be successful, your brand needs to be based on a thorough, detailed understanding of
- Your customers
- Your products or services
- Your values
- Your aspirations

Market and User Research

This usually revolves around brand awareness and brand advocacy – finding out what people currently think of your brand and comparing it to what you want them to feel. If your company is new, you might look at these elements in relation to your sector as a whole or the competitors within your sector.

Logo designYour company logo sums up everything that your business stands for. Our branding design team will work with you to create an eye-catching, professional-looking logo - representing your company in the best possible way. Your logo will be the visual shorthand for what you do and how you do it.

Are you a start-up who needs to develop your brand?
Perhaps you’re established and need a complete re-brand?
Or maybe a change of direction means you need a small adjustment to your brand.
Either way – isn’t it time we had a chat?

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Corsto Web Design Ltd
Company number: 10425785
VAT Number: GB307369203
Why Choose Us?
Being a Digital Agency with a strong eye for detail, we ensure that we deliver bold, striking and colourful designs. With your new website, we aim to leave the internet in a better state than before. Reach out to us or visit us at one of our Web Design offices in Cambridge and Essex.