Your company branding is the single most important element of your marketing strategy – it’s the life, breath and soul of your company.
Your company branding is what identifies your company, your product or services, your company ethos and the way you work. It can even identify you as an individual. No one can touch, see, hear or smell your brand. But they sure as hell can recognise it and know it.
Your brand will help shape your customers’ perceptions of your company, your products or services and those who work within it. Your company brand, if well thought out, professionally designed and consistently maintained and promoted, will give you a critical edge over your